A great and comic take on the contemporariness of fashion has been published last week in the New Yorker. In the image, the act of so-called ‘trend-spotters’ calling out the new colours of the upcoming season is being mocked (see here). Nowadays, spring fashion is all about renewing the wardrobe and stepping out of our own months of hibernation to present ourselves to the world again. But why do we cling so much to new spring colours and trends and the temporariness that comes with them?
A silly cartoon that actually has a bit more in mind when it comes to predicting trend is not the first time someone frowns upon the fast fashion industry and the prediction of trends. Was it two years ago mint green that was hyped by fast-fashion magazines, fashionistas and bloggers as the new colour of the season, this year we will surely be thrown upon a new shade where we must indulge in and overspend on.
In my opinion it is all a bit odd really; why would you invest in clothes in certain colours you would normally never wear? Mint green for example is a colour that would only look good on very few complexions, making most of us look pale or resemble a little macaron pastry at worst. Wouldn’t it be better instead to compile your own Pantone moodboard and stick to it? This is something I will surely be spending my time on upcoming spring.